Aim Tastes Great!

Back in the '70s there was a commercial for AIM toothpaste. The ad said, "AIM tastes great!" The idea was that if the toothpaste tasted like heaven in your mouth, kids would "brush longer," which was supposed to be a good thing.

Well, I don't know if it worked for AIM, but I have found that sometimes the introduction of a fresh new writing tool (like FreeMind or Remlap Knowledgebase) is enough to motivate my students to write longer.

I love that!